Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
A. Product
B. Marketing
C. Production
D. Selling
a. Marketing concept
b. Selling concept
c. Production concept
d. Product concept
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition